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Jan 21
2009
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Benefits Of Having A BlogPosted by 0 in Social Media, SEO Tips, internet marketing, blogging |
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If you are reading this you have probably heard about Blogging and the Blogospehere. You are most likely asking yourself why you should participate in Blogging or learn how to Blog.
Well... the internet is changing. Back in the day, 1995 ish to be exact, the internet was really a one way street. Companies and webmasters posted their websites and you read them. Today however, the web has become a two way street that allows people like you and I to contribute using social media, Blogs and online forums. Otherwise known as web 2.0.
In a nutshell, we now have a say in what goes on the internet. And guess what? People read it gosh darn it.
Blogging is good for you!
Blogging is a very important piece of the web. It provides ever changing information and views from all types. Why is this important to you? Because Blogging can do wonders for your company or your personal brand.
I have listed some of the benefits of blogging below. I hope you enjoy.
- It gives you a voice allowing you to contribute your expertise to the world.
- Blogging can separate you or your company from the competition by giving you credibility.
- You can position yourself as an expert in your field by sharing your ideas and views.
- Blogs are great for Search Engine Optimization. It will drive traffic to your website due to search engines picking it up.
- Your blog will help build your brand.
- Blogs are also excellent PR tools.
- The cost of blogging is very low. All it takes is a little time. It may be the cheapest form of advertising you will ever do.
- Blogs also allow you to speak directly to your customers in a open fashion.
- A Blog is a soft advertisement. Unlike traditional advertising which barks at customers, blogs build trust and relationships with their readers.
- And last but not least. Blogging is fun once you get the hang of it.
If those are not good enough reasons to start blogging, I don't know what is. There are many other benefits of Blogging that you will notice once you get started. So don't wait any longer, get started today!
If you need help getting started take our Online Blogging course.
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written by Online Internet Faxing, January 22, 2009
Just to expand on your post my favorite reasons for companies to have blogs are 1) it can drastically increase the size of your index giving your more internal links to your key business pages or 2) if you host the blog on a separate subdomain or domain then you make it harder for your competition to do backlink analysis on your main domain as you can only see the first 1000 links through Yahoo sitexplorer and as your blog increases in size it gives you more incoming links that are useless to your competition.
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