Hours:</strong>; 2
Cost: $39.00
Available Dates:
Short Description
You have probably heard the term Search Engine Optimization(SEO) but are not really clear on what it is or how it works. This webinar is designed to teach you the basics of what SEO is and how you can begin to start thinking with search engine marketing in mind.
How it works
The SEO Intro and Basics course is two hours in total length. However, the class is split up into two, one hour and fifteen minute sessions. Each session is on a separate day.
Example: Tuesday, Thursday
Student Materials
Each participant will receive the following:
- Quick reference guide
- Support forum for life
Course Outline
Hour 1:
Intro
What is SEO
What’s Involved
SEO vs. SEM
How is it beneficial to you
Traditional vs. Search marketing
SEO Expectations
The future
How search engines work
Web crawling spiders
Directories
Pay Per Click
Paid Inclusion
Paid Placement
Banner Ads
|
Hour 2:
Structure of an SEO campaign
Page Rank
Landing Pages
Conversion Pages
Keywords
Meta Tags
SEO goals
Why SEO goals are important
Identifying goals of your website
Identifying your website functionality
Identifying disconnects
Identifying target audience
What is your conversion
Identifying landing pages |
Search Engine Optimization Buffalo
|
