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Hours: 2
Cost: $39.00
Available Dates:
Short Description
 Imagine if you could gain new customers in a fraction of the time it normally takes to get them. Using proper email marketing techniques, you no longer have to imagine. This webinar will teach you the proper techniques of email marketing to ensure that you build quality lists and inviting email messages to your customers. Your emails will attract both new subscribers and increased revenues. Participants will learn the ins and outs of effective email marketing without being labeled as a spammer. Other topics covered will consist of, but are not limited to: building a solid strategy, identifying quality subject lines, tracking and Identifying overall email objectives.
How it works
The Online Email Marketing course is two hours in total length. However, the class is split up into two, one hour sessions. Each session is on a separate day.
Example: Tuesday, Thursday
Who should attend
Marketing managers, business owners, marketing departments, online store owners, or anyone who wishes to capture an audience through e-mail marketing.
Student Materials Each participant will receive the following:
- Quick reference guide
- Support forum for life
Course Outline
Hour 1:
Introduction to E-mail Marketing
What is it?
Advantages
Disadvantages
E-mail marketing terminology
Basic Email Steps
Relevancy
Goals and Conversions
Target audience
Write & design your e-mail
Testing your e-mail
Building a list
OPT-IN Lists
How to grow your list
Keep subscribers from leaving
Making the most out of your List
HTML vs Plain Text
Target and segmentation
Personalization
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Hour 2:
Subject Lines
Writing effective subject lines
Using the right words
Email Design
Format
Layout
Positioning of visual anchors
Preview Pane
Email Logistics
Best time to send
Best day to send
Analyzing your results
Open rate
Click-through rate
Bounce Rate
Opt-IN Rate
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